SEO tips for Cannabis Businesses

Why should you have your business listed on Cannabis Stack?

Cannabis Stack is the largest business-to-business directory for the Cannabis industry. Our Basic package gets your business or event a dedicated profile page with an image, website link, and location displaying in one relevant category. Your listing page has a link to your website and this will naturally support your SEO efforts.  

TIP 1: Make the most our of your description

Make your cannabis business listing description long enough

The length of each page online is one of its keys to success. In order for your listing to get more views you should make your business description at least 200 words long. Make your description for your listing on Cannabis Stack unique. This will give your future customers or vendors a good overview of your business – your services or products.

Add your brand name at the top paragraph

The name of your business or event will serve as a main keyword for your listing page on Cannabis Stack. Try to mention your brand name at the top paragraph and at least one more time throughout your description. The key here is to do it as naturally as possible – this is what the customers value the most. 

Tell your future customers what is your product or service about 

Your future customers, vendors or partners need a clear explanation of what it is that you do. Be clear with your explanation, use shorter and simple sentences. It is advisable that you add the category of your page in your description. Say you are a wholesale producer – mention it. Explain your service or list your products and add a link to your website in your description and this will naturally boost your SEO.

 

TIP 2: Look Good and Optimize Your Images

Use professional photos 

Your business in terms of your services or products needs a good online reputation and visualization. Looking professional will help your future customers trust your brand and recognize your company among the rest. No pixelated or blurry images. If you just starting up your cannabis business you can use stock photos. Make sure they come from a good and well-trusted resource. As you grow the best will be to shoot your own photos or user-generate some. For your Cannabis Stack listing make sure you add your logo and your cover photo. 

Name your picture files correctly

In order to benefit from your images on your website, you have to tell Search Engines what is on them and you do that by giving your pictures proper name. Search engines “see” images by looking at file names. Let’s say you are a company producing CO2 extraction machines in the cannabis industry. You have a picture of one of your extractor on any given page. A bad example would be if you have named your picture “File_1837_05.03.20”. A better example will be “Cannabis_extractor”. Best example will be “Cannabis_extractor_grey_model_176255”.

Use the right ALT tag

The ALT tag is the second element that Google “sees” when they craw your website. In order to use your ALT tags correctly simply describe what is on the picture. If we use the above example, a good ALT tag will be a “grey cannabis industry extractor in working mode”. There is no need to overdo it, for example, use ALT tag like “my cannabis business name sells grey cannabis industry extractor model 176255 price $4389”. Use 5 to 8 words, simply explain in detail what is on the picture.

TIP 3: Add Schema Markup on Your Website

Why Your Site Needs Schema

This tool helps search engines to better categorize and understand all types of data on the internet. It could be dates and venues for events, addresses, phone numbers, working hours for businesses, etc. With schema markup, your site gets better ranking in search results and looks more informative to users. Let’s use a small example to see how it works. Let’s say you own a dispensary in Denver and your potential customer searches “dispensaries in Denver” or, if in Denver, “Dispensaries near me”. Google displays a carousel of results with location, phone, ratings, working hours, and the like on the top of the regular results. The only difference between the carousel results and the regular ones is that the schema is installed on these sites and the information is inputted correctly.

dispensary_denver_Google_Search

How It Works

Schema is a set of code markers specific for just about every thing on the internet, including businesses and events, products and even the general category of things. The first thing you should do is pick a relevant markup type (see all the types on this complete Full Hierarchy List), and implement it in the HTML code of a web page. For Cannabis Stack and our business listings and events, we use the types local business and events. A search engine will index the content and see what it means, not just what it says. For example, if you add a map schema to your dispensary website, Google reads the page as “dispensary, 2509 Blake Street, Denver” and saves this result for the future queries. Each time the user looks for “dispensary in Denver”, your site will show up on the top.

How to install Schema

Though you don’t need to have super skills in coding, a schema markup you’re using must meet Google’s guidelines, so it makes sense to ask a developer to assist. If you do it on your own, Structured Data Markup Helper from Google may be a good help, a complete guide for simple web pages. Once you’re done with implementing the schema, you can then  test it with another Google tool – Structured Data Testing Tool which shows you the final look of the page. Remember: the more pages you markup, the better ranking you get.

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