Four Cannabis SEO Tips for Business that Work

Search Engine Optimization (SEO) for Cannabis business in simple words is all the effort that a company is putting in driving more traffic to its website. And we know what you are thinking – “there is nothing simple in SEO”, but we want to show you otherwise. There are many articles out there that will try to convince you that SEO is for highly technical people. Others will try to explain that there is no need for putting effort into your SEO  if you pay for ads. SEO is still a very powerful tool that can help you increase your website traffic, which if you utilize in a smart way will lead to sales and growth of your cannabis business. 

In order to understand how SEO can help your cannabis business grow first, you should understand how the search engine works. Understandably, we will focus on Google since it is the largest and most commonly used search engine with a 92% market share

Tip 1: Understand how Google works

Google is the best search engine simply because it gives users the most relevant information and answers to their questions. As soon as the users type in their questions in the search bar list of websites load. The number 1 website will have the most relevant information and will be the one bringing the best value to Google’s users. This will be the reason that it is number 1 in the SERP results. The number 5 top results on Google will get about 70% of all search queries. The most traffic means more revenue since this is how Google monetize their users by selling ads on the search results page. The top results will be the most recent, relevant and helpful and this is why we will go on that website to look for our answers. They will be the ones bringing the biggest revenue to Google and clearly this is what the search engine is looking for. So it is simple to help Google make money and they will help you make money 🙂

 Tip 2: Understand what the users are looking for and give it to them

This process is called keyword research and it is vital to the foundation of your online cannabis business. Keyword research is an important step and must be done with lots of understanding and patience. You must do your keyword research soon as you have the idea of your business, its name, and domain. This way you will be sure the foundation of your cannabis business will be laid out properly. The keyword research is not a one time deal and it is a good idea to do it once or twice a year, so you are up to date and understand what the trends are. You can do it with different tools, but the big idea besides it is to understand what your future customers are searching for and to give them the right answers, products or services. 

For example, you are a dispensary owner in the area of Sun City, Arizona. You have to think about what your customers will be searching for online when they will be in need of services like yours. 

A great idea will be to start with trending keywords like “dispensaries near me”, “best dispensaries in Denver” and everything around that (keyword research tools will have ideas for you). You have to create a list of all the keywords you want to rank for. Take into consideration how competitive they are and what their search volume is. Also, consider your resources. Do not go after the whole list, but make a plan which is the ones that matter the most for your business, based on the KW difficulty, the search volume, and your brand goals. The next step will be to start creating content that will give your future customers what they are looking for. 

In order to go in more depth with how to do your keyword research go over the recommendations of Clickminded and they also have great suggestions of SEO tools that you can use for your keyword research for your cannabis business.  

Tip 3: Think one step further when writing your content.

Now, after you have a great understanding of what your customers need, based on the knowledge of their search intent it is time to give it to them. Ideally, you will be able to give it to them nicely wrapped. And what we mean here is not only to start writing content with your keywords but also think about 1 step further in your customer’s journey and what funnels you want to take them down. For example, let’s say your customers are searching for  “dispensaries near me” and your website shows on the first page of Google and the users come to your page. What will be the first thing they see? What kind of information are you giving them and what do you expect them to do next? Do you want them to come to your location? If so, it is a great idea to give them a map and working hours. Do you want them to order online? Then show them your products online with prices and delivery options 

Tip 4: Do good SEO On-page-optimization for all the content that you are creating 

Writing your content for your cannabis business based on your keyword research is the best you can do, but it will only be ranking high on Google if you do a good on SEO On-page-optimization. Even though it sounds technical it can easily be done by anyone with a basic understanding of SEO optimization. Your SEO optimization can be done by a specialist, by your marketing team or even by somebody in the office, who has the minimum knowledge of it. SEO On-page-optimization consists of XX main things:

  1. Keyword or keywords that you want to optimize the page for. We will continue with our example with a dispensary in Sun City, Arizona, named All Green. Every page can be optimized for more than 1 keyword. So, in this case, will be choosing 2 keywords – dispensary and our brand name – All Green
  2. Include your targeted keyword in your URL. An example of the chosen keywords above for URL ideally will be www.allgreen-dispensary.com. This can be the homepage of your business. 
  3. Use your keyword in your Title Tag. Your title tag is what the users will see as the title of your page just like this: what does a title tag look like for cannabis business
  4. Add Your Keyword to Your Meta Description, make it compelling and add a Call-to-Action to it. Your Meta Description should be less than 160 characters.what does meta description look like for cannabis business
  5. Add Your Keyword to Your H1 Tag, and make sure to only use on
  6. The next and last thing is the body of your page. You have to make sure that your text is easy to read, give the customers the value they are looking for and lastly, use your keywords at least 3 times in the body of your page.

Here you can download our full SEO On-page-checklist for Cannabis business

Final thoughts: 

We know that every cannabis business owner wants to succeed with his online business and ideally, this can be done with some knowledge and understanding of how the searches work, how Google uses information and how the users think. Give the users the right information, services and products, do a good job with your SEO and you will get ahead of your competitors. 

 

Radina Petrishka

Radina is the Marketing Manager of Cannabis Stack. She has been in digital marketing, branding and company growing management since 2011 and has a proven record of wins with different sectors. Her passions in the canna-businesses are the cannabis culture, fast-developing solutions, and the challenges the field is offering.


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