Lift & Co. educates and empowers Canadians as they navigate the ever-changing industry of legal cannabis. We host the biggest expo in Canada, and you can earn discounts at licensed producers with our loyalty program.
When Canada ushered in a new medical cannabis program in 2013, few resources were available for patients looking to access it for the first time. Though the program demonstrated Canada’s global leadership on the issue of medical cannabis, questions remained regarding how the new system worked and who the federally-licensed cannabis producers were. The absence of clear information, coupled with decades of stigmatization about the plant itself, led to even more confusion amongst Canadians who were simply looking to explore and understand cannabis’ medicinal potential.
It was against this backdrop that Lift was created. With the goal of inspiring patient confidence by equipping them with reliable and easily accessible information, Lift set out on a mission to empower everyone to make better informed decisions around cannabis. Though in its earliest stages Lift resembled a simple educational website, it immediately resonated with Canadians looking for a credible and trustworthy source of cannabis information and news.
Since then Lift has grown rapidly to host major industry events, offer breaking news and analysis and pioneering some of the industry’s most innovative products. It has emerged as the industry’s voice in Canada and one of the world’s most innovative cannabis companies. An expansive technology and media brand covering every facet of the cannabis industry - both in-person and online - Lift has become the meeting place for cannabis. Networking + Education | Job Boards