Launched in 2019, Happy Cabbage Analytics is an integrated data, insights, and marketing platform designed to help cannabis retailers and brands target lost customers and automate informed business decisions from their first-party data. The platform algorithmically sorts retailer data to understand customer preferences and behaviors, enabling businesses to deliver hyper-targeted marketing campaigns while optimizing sales and performance. Their products feature best-in-class analytics capabilities, clarifying data without the expertise or expense of an in-house data analytics team. The startup is bringing their SMS marketing product, Polaris, out of beta in October. Polaris streamlines high ROI marketing, management, inventory and customer communication recommendations into one comprehensive platform. The launch comes in succession of recently announced POS, delivery, and consulting integrations with key partners.
Happy Cabbage closed their $1.5 million Series Seed funding at the end of September, and are expanding their offering as dispensaries and brands increasingly demand actionable customer insights derived from real-time transaction data. They uphold their mission to bridge the gap between available data and synthesized knowledge. Operations | Business Software