As California residents changed the course of cannabis policy in the mid 1990’s with the passage of Proposition 215, the founder of Canna Consultants had already spent an impressive fourteen years involved with the study, design, planning, and execution of large scale commercial indoor and outdoor operations, as well as the training of hundreds in such. Originally studying various scientific journals and patents issued in the US dating back to 1974, a two year period and tens of thousands of pages sparked a fascination with the medical potential of the cannabis plant. This fascination ultimately led to a new area of advisory with specific interest in cannabis’ role in inhibiting and reversing the growth of certain cancerous cells.
By 2007, ten more states joined California with regulated medical cannabis programs. Knowledge built over the previous two decades was used to advise and guide many in the industry. Canna Consultants CEO and founder alone holds in excess of thirty years experience, not only nationwide, but globally. Over the following decade, thousands more operators were trained and advised in various sectors of the industry including indoor and outdoor commercial cultivation operations, public relations and media coverage, marketing, staffing, and project management. These roles were undertaken in a time where various unfortunate surprises could arise despite fully licensed, state compliant operations. The legal and political environment was notoriously unstable, and as a result, an uneasiness regarding formal and public participation existed. Only to be further exacerbated by naming Illinois as a home state. Often, a silent advisory role was established while laying the foundation for the organization that exists today.
Clearly, the industry was gaining momentum which would continue far into the future, and therefore a firm serving the needs of medical cannabis operators nationwide was conceived. Originally focusing on facility operation and cultivation, over time all other areas were inevitably addressed to a point where advisory roles were expanded to the full service firm that exists today.
This all coincided with maintaining the ownership and management of several companies in the area of real estate and finance in Illinois. Clients were represented in state licensed capacities for over two decades governed by a strict code of ethics and professional standards, ultimately accumulating transactions exceeding $100M while simultaneously advising all aspects of the emerging medical industry.