Missed Bruce Eckfeldt’s session at The Cannabis Marketing Summit? No worries, you can watch Bruce’s excerpt from his session here.
If you want to keep watching you can purchase the entire session + the transcript from his talk: 5 Key Questions Cannabis Companies Need To Answer Before Going To Market
You will have lifetime and unlimited access to Bruce’s session and transcript
Bruce Eckfeldt is a consultant, coach, author, and speaker on organizational development and performance management. Originally an architect, he was a pioneer in the use of computer-aided design and 3D modeling. He later transitioned to software design and development, converting his spatial problem-solving skills to informational architecture and user experience design of digital software products.
Seeing the need for a more fast-paced and innovative approach to technology development, Bruce was an early adopter of Extreme Programming (an early Agile/Lean software methodology). He advanced the field as an early contributor to the Agile Conference and as the founder of Cyrus Innovation in 2003, one of the first Agile/Lean development consulting firms.
After more than a decade of developing products and coaching companies adopting Agile/Lean practices such as Extreme Programming, Scrum, Kanban, and other Lean methodologies, Bruce sold Cyrus in 2014 to focus on broader organizational development initiatives and served as interim CEO, COO, and other executive roles across a number of different high-tech and professional service companies leading these companies through periods of high growth and leadership transition.
Today, Bruce uses his experience as an entrepreneur and Inc 500 CEO to help high-growth companies scale more quickly with less drama. He is an expert in business and operational growth strategy, talent planning, performance coaching, and using Lean/Agile to achieve operational excellence.
Missed Tara Cooman’s session at The Cannabis Marketing Summit? No worries, you can watch Tara’s excerpt from her session here.
If you want to keep watching you can purchase the entire session + the transcript from her talk: Soundbites that Sing: 5 Steps to Mastering the Talking Points.
You will have lifetime and unlimited access to Tara’s session and transcript
Missed Amy Larson’s session at The Cannabis Marketing Summit? No worries, you can watch Amy’s excerpt from her session here.
If you want to keep watching you can purchase the entire session + the transcript from her talk: How to Build a Strategic Marketing Plan…and avoid wasting time and money on shiny object tactics.
You will have lifetime and unlimited access to Amy’s session and transcript
Amy is the Vice President of Marketing & PR at Simplifya, the cannabis industry’s leading operational and regulatory compliance software platform.
Prior to joining Simplifya, Amy serve as the Vice President of Marketing for COHN, and led its dedicated, award-winning cannabis division, COHNNABIS, which she helped to launch in 2016. Prior to pivoting to the cannabis industry, Amy spent 15+ years working in marketing and PR for the consumer, tourism, restaurant, retail, and real estate industries.
A regular speaker on the topics of integrated marketing and branding for the cannabis industry, Amy currently serves as the Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee, and in 2017 led the development of a crisis communications manual designed specifically for use by cannabis industry businesses.
Since 2013, Amy has also served on the advisory board and as PR Advisor for the Colorado Freedom Memorial in Aurora, Colorado. The CFM is the only memorial of its kind in the country, dedicated to the more than 6,000 fallen Coloradans killed or missing in action in all wars and from all branches of service.
Amy is a proud #cannamom to two teenagers, and is working to normalize and destigmatize the plant, and to help make cannabis more approachable and relatable for moms, both as medicineand as an acceptable “recreational” alternative.
Missed Brad Bogus’s session at The Cannabis Marketing Summit? No worries, you can watch Brad’s excerpt from his session here.
If you want to keep watching you can purchase the entire session + the transcript from his talk: You Can’t Sell Without a Story to Tell
You will have lifetime and unlimited access to Brad’s session and transcript
Brad is a growth and marketing leader in the cannabis industry. Previously, he was the General Manager of The Cannabist, overseeing all of the business operations of the publication alongside Editor-in-Chief Ricardo Baca. As VP of Growth and Marketing at Confident Cannabis, Brad built a team from scratch to lead the growth of the company by helping cannabis businesses buy and sell from one another more effectively. He’s now VP of Marketing & Sales Operations at Dama Financial, helping cannabis businesses #getbanked. With 15 years of leadership experience in companies ranging from cannabis software and media to marketing agencies to eSports gaming, he is a practitioner of connecting the dots and solving problems.
Additionally, Brad is a huge proponent of corporate social responsibility and promoting social good as a strategy for companies to do right, profitably.
Brad is an artist, musician, actor and punk rocker, just trying to make time for all the things.
Bruce Eckfeldt: 5 Key Questions Cannabis Companies Need To Answer Before Going To Market
Tara Coomans: Soundbites that Sing: 5 Steps to Mastering the Talking Points
Amy Larson: How to Build a Strategic Marketing Plan…and avoid wasting time and money on shiny object tactics.
Brad Bogus: You Can’t Sell Without a Story to Tell.