The Cannabis Marketing
Masters Summit
November 13 and 14, 2020
The summit is over, but you can still watch the sessions
Why Join the Summit?
The Cannabis Marketing Masters
Summit
Cannabis Stack brought together the cannabis marketing and sales community to share their expertise and best practices in marketing and selling in the space. Expert speakers from the industry provided countless tactics and insights to level up your marketing efforts and grow your business with ready strategies, favorite tools, and tactics for you to implement.
The Cannabis Marketing Masters Summit is for cannabis marketing professionals, cannapreneurs, and cannabis business owners and startups.
The Cannabis Marketing Masters Summit was designed to give you the opportunity to learn new marketing strategies and tactics specific to the Cannabis industry and everything you need to plan and execute a profitable cannabis marketing strategy for 2021 and beyond.
Solutions to your marketing and sales challenges do not have to be complicated or expensive. Given the current trying times, we have preselected for you working tips, techniques and tools for your SEO and Paid Advertising, Email Marketing, Traffic and Sales funnels, Up-sells, and Growth opportunities.
Attend the summit from anywhere in the world from your computer, laptop, or smartphone.
After the summit we will offer you a one-time opportunity to enter our Cannabis Business Social Network. Our support network, new perspectives and new approaches, accountability, collaboration and both personal and professional growth.
Access Pass
What Our Summit Attendees Say about the Summit?
The Cannabis Marketing Masters Sessions
Sessions DAY 1
How to Build a Strategic Marketing Plan...and avoid wasting time and money on shiny object tactics
Amy will start the summit off with the importance of a truly effective, measurable marketing strategy. And in order to build yours you have to look past the newest Shiny Object and first focus on knowing what your brand is, who your audience is, and where to reach them
5 Key Questions Cannabis Companies Need To Answer Before Going To Market
Before you launch your cannabis business, you need to answer these five key questions to clarify your business strategy and value proposition. These will ensure that you’re not only creating a valuable and needed solution to the problems in the market, these will also make sure you have and capabilities and capacity to deliver on your plan. Getting these right will accelerate your success and growth. Getting them wrong can mean falling flat and wasting precious time and money.
Interview: The Importance of a Mission-driven and Value-based Cannabis Brand
Brian will talk about what is a mission-driven brand in the industry and how to create your company mission. He will share his extraordinary story with Cannabis and talk about why do you need a good story of your brand?
Soundbites that Sing: 5 Steps to Mastering the Talking Points
Whether you’re being interviewed or sending a tweet, today’s communication style requires brevity and balance. In this interactive and upbeat presentation, Tara Coomans of Avaans PR takes you through actionable tips that you can use in your day-to-day professional life. Walk away with the secrets expert communicators rely upon. Download the interactive sheet prior to the session for the best experience.
You Can’t Sell Without a Story to Tell
Knowing what marketing and sales channels to use won’t get you anywhere if you don’t know how to tell a compelling story about your brand. The most technology forward marketing strategists still need good content to be able to succeed. In this session we’ll cover how to talk to your customers, rather than at them, and how to extract the most value out of marketing and sales through great storytelling.
The Ultimate Social Media Guide For Your Cannabis Brand
It’s no secret marketing your cannabis business on social media can be quite difficult. Join Lindsey Griffith from ThrivePOP as she deep dives into the Facebook and Instagram algorithm and gives her best tips for increasing engagement and gaining followers on your page organically.
Content that Converts: Marketing on a Limited Budget
Antonio from WebJoint will help you understand how you can identify pain points/information gaps in the cannabis industry and your niche. What are the main important points of developing a Content Marketing Strategy for your business and how to minimize your marketing expenses but still reach your highest potential.
Interview: Creating New and Authentic Content in The Cannabis Space
Chip Baker from The Read Dirt Podcast sits down with Olivia Solero (the co-founder of Cannabis Stack) in order to discuss the essentials of succeeding in authentic content generation in the Cannabis Industry. You will learn how The Real Dirt Podcast became one of the podcast leaders in the industry by creating all the amazing content they produce.
Sessions DAY 2
The 3 Pillars of a Successful SEO Strategy for Your Cannabis Business
During his session Tyler will take you though the most important SEO tactics in the Cannabis Industry – what is On-Page SEO, how to plan your content right and set yourself up for successful website and how to rank better with backlinks.
How to Craft a Successful Campaign with Hyper-targeted Marketing
We sit down with Andrew from Happy Cabbage to discuss the impact of Hyper-targeted campaigns on ROI, and how to leverage consumer attributes for hyper-targeted marketing. We take a deep dive into what the data says about how customers are contacted, how hyper-targeted communication strategy works, and how to craft a successful campaign based on what’s worked for a variety of Happy Cabbage’s customers
How to Keep it Professional and Fun .... without Losing Integrity
The Right Public Positioning for your Cannabusiness with Public Relations
In his session Rich from Nisonco will help you focus on furthering the PR strategy in your cannabis company to help the users normalize adult-use and reduce the stigma. Rich will share with us his proven PR wins and his experience with high-level media coverage.
Navigating the Waters of Advertising in the Cannabis Industry
Travis from Cultivate Colorado will take you on a trip of marketing successfully in the Cannabis industry. He will dive deeper in How traditional marketing techniques worked, together with how non-traditional marketing techniques worked by evaluating the cost-effectiveness of cannabis marketing.
Leveraging Technology and Automation in Sales and Marketing
Colton the CEO of Flourish software will take us on a trip of understanding how to leverage technology and automation in order to make the most out of your sales and marketing efforts.
Closing the Loop from Marketing to Sales
How to Market in the B2G and B2B Spaces
Who is the Marketing Masters Summit for?
Cannapreneurs
Cannabis Business
Owners
Marketing
Professionals
Startups
Meet the Cannabis Summit Speakers
Chip Baker
The Real Dirt Podcast
Brad Bogus
Dama Financial
Brian Chaplin
Medicine Box Wellness
Brian Chaplin is a former underground cannabis cultivator. 12- step member. National wellness brand entrepreneur. Plant medicine advocate. Brain executes in several manifest missions as the Chief Creative Officer of Medicine Box.
Tara Coomans
Avaans PR
Travis Crane
Cultivate Colorado
Travis Crane has been writing about the cannabis industry since 2013. He graduated from James Madison University with a BA in Writing, Rhetoric and Technical Communication, which he used to translate into a career in marketing within the cannabis space.
Rich DiGregorio
NisonCo
Bruce Eckfeldt
Eckfeldt & Associates
Gianna Gard
Happy Cabbage
Kevin Greene
Cleveland School of Cannabis
Kevin Greene is a father, mentor, compassionate community member and successful entrepreneur. With ownership of two successful startups-Faces International, and the Cleveland School of Cannabis – he has years of experience developing successful teams.
Colton Griffin
Flourish Software
Lindsey Griffith
ThrivePOP
Tyler Horvath
Marijuana SEO
Tyler Horvath is an entrepreneur, King of SEO™, and CEO of Marijuana SEO. With over 15 years of experience in digital marketing, Tyler’s SEO passion has grown into the cannabis industry where he helps cannabis companies get more customers online.
.
Antonio Javiniar
WebJoint
Antonio is a Creative and Digital Marketing Strategist who is the Head of Marketing at WebJoint. He is a graduate of the University of California, LA (UCLA). His passion for cannabis stems from his desire to elevate the standard for marketing in the industry and innate desire to innovate through technology and creativity.
Amy Larson
Simplifya
Amy is the VP of Marketing & PR at Simplifya, the cannabis industry’s leading operational and regulatory compliance software platform. Prior to pivoting to cannabis in 2016, Amy spent 15+ years working in marketing for the consumer, tourism, retail, and real estate industries. She currently serves as the Chair of NCIA’s Marketing & Advertising Committee.
Tyrone Russell
Cleveland School of Cannabis
Tyrone Russell is an entrepreneur, motivational speaker, community advocate, and award-winning higher education professional. A graduate from Colgate University Tyrone holds a Master’s in Counseling and College Student Personnel from Shippensburg University.
Andrew Watson
Happy Cabbage
Andrew comes from an extensive background in analytics and economics. His past experiences include directing finance analytics teams at Salesforce and One Medical supporting billion-dollar P&Ls. He brings a breadth of expertise and knowledge in statistical programming and financial management.