The Cannabis Marketing
Masters Summit​

November 13 and 14, 2020

The summit is over, but you can still watch the sessions

Why Join the Summit?

The Cannabis Marketing Masters

Cannabis Stack brought together the cannabis marketing and sales community to share their expertise and best practices in marketing and selling in the space. Expert speakers from the industry provided countless tactics and insights to level up your marketing efforts and grow your business with ready strategies, favorite tools, and tactics for you to implement. 

The Cannabis Marketing Masters Summit is for cannabis marketing professionals, cannapreneurs, and cannabis business owners and startups. 

The Cannabis Marketing Masters Summit was designed to give you the opportunity to learn new marketing strategies and tactics specific to the Cannabis industry and everything you need to plan and execute a profitable cannabis marketing strategy for 2021 and beyond.

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Solutions to your marketing and sales challenges do not have to be complicated or expensive. Given the current trying times, we have preselected for you working tips, techniques and tools for your SEO and Paid Advertising, Email Marketing, Traffic and Sales funnels, Up-sells, and Growth opportunities.

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Attend the summit from anywhere in the world from your computer, laptop, or smartphone. 

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After the summit we will offer you a one-time opportunity to enter our Cannabis Business Social Network. Our support network, new perspectives and new approaches, accountability, collaboration and both personal and professional growth.

Access Pass

The Cannabis Marketing Masters Summit is over, but the sessions are available for purchase. Included with the All-Access Multipass, are session slides and takeaways prepared by the speakers, in addition to our Definitive Guide to Marketing and templates for Avatar Creations, SWOT Analysis and SEO Planning.

What Our Summit Attendees Say about the Summit?

The Cannabis Marketing Masters Sessions

Sessions DAY 1

Amy Larson speaker cannabis marketing masters
Session #1

How to Build a Strategic Marketing Plan...and avoid wasting time and money on shiny object tactics

Amy will start the summit off with the importance of a truly effective, measurable marketing strategy. And in order to build yours you have to look past the newest Shiny Object and first focus on knowing what your brand is, who your audience is, and where to reach them

Session #2

5 Key Questions Cannabis Companies Need To Answer Before Going To Market

Before you launch your cannabis business, you need to answer these five key questions to clarify your business strategy and value proposition. These will ensure that you’re not only creating a valuable and needed solution to the problems in the market, these will also make sure you have and capabilities and capacity to deliver on your plan. Getting these right will accelerate your success and growth. Getting them wrong can mean falling flat and wasting precious time and money.

brian chaplin speaker cannabis marketing masters
Session #3

Interview: The Importance of a Mission-driven and Value-based Cannabis Brand

Brian will talk about what is a mission-driven brand in the industry and how to create your company mission. He will share his extraordinary story with Cannabis and talk about why do you need a good story of your brand?  

Session #4

Soundbites that Sing: 5 Steps to Mastering the Talking Points

Whether you’re being interviewed or sending a tweet, today’s communication style requires brevity and balance. In this interactive and upbeat presentation, Tara Coomans of Avaans PR takes you through actionable tips that you can use in your day-to-day professional life. Walk away with the secrets expert communicators rely upon. Download the interactive sheet prior to the session for the best experience.

Session #5

You Can’t Sell Without a Story to Tell

Knowing what marketing and sales channels to use won’t get you anywhere if you don’t know how to tell a compelling story about your brand. The most technology forward marketing strategists still need good content to be able to succeed. In this session we’ll cover how to talk to your customers, rather than at them, and how to extract the most value out of marketing and sales through great storytelling.

Session #6

The Ultimate Social Media Guide For Your Cannabis Brand

It’s no secret marketing your cannabis business on social media can be quite difficult. Join Lindsey Griffith from ThrivePOP as she deep dives into the Facebook and Instagram algorithm and gives her best tips for increasing engagement and gaining followers on your page organically.

antonio javiniar speaker cannabis marketing masters
Session #7

Content that Converts: Marketing on a Limited Budget

Antonio from WebJoint will help you understand how you can identify pain points/information gaps in the cannabis industry and your niche. What are the main important points of developing a Content Marketing Strategy for your business and how to minimize your marketing expenses but still reach your highest potential.

Session #8

Interview: Creating New and Authentic Content in The Cannabis Space

Chip Baker from The Read Dirt Podcast sits down with Olivia Solero (the co-founder of Cannabis Stack) in order to discuss the essentials of succeeding in authentic content generation in the Cannabis Industry. You will learn how The Real Dirt Podcast became one of the podcast leaders in the industry by creating all the amazing content they produce.

Sessions DAY 2

tyler speaker cannabis marketing masters
Session #9

The 3 Pillars of a Successful SEO Strategy for Your Cannabis Business

During his session Tyler will take you though the most important SEO tactics in the Cannabis Industry –  what is On-Page SEO, how to plan your content right and set yourself up for successful website and how to rank better with backlinks. 

andrew watson speaker cannabis marketing masters
Session #10

How to Craft a Successful Campaign with Hyper-targeted Marketing

We sit down with Andrew from Happy Cabbage to discuss the impact of Hyper-targeted campaigns on ROI, and how to leverage consumer attributes for hyper-targeted marketing. We take a deep dive into what the data says about how customers are contacted, how hyper-targeted communication strategy works, and how to craft a successful campaign based on what’s worked for a variety of Happy Cabbage’s customers

Tyrone Russell speaker cannabis marketing masters
Session #11

How to Keep it Professional and Fun .... without Losing Integrity

We sit down with Tyrone from the Cannabis School of Cleveland to search for the balance of promoting weed as this “get high, giggle giggle substance” versus a medicine that helps saves lives. In the marketing space, many folks have tended to lean towards the former and in doing so, they sacrifice the integrity of the plant as a medicine. On the flip side, moving the plant into a more corporatized/formal setting sometimes seems to degrade the people who use it as an opportunity to get “high.
Session #12

The Right Public Positioning for your Cannabusiness with Public Relations

In his session Rich from Nisonco will help you focus on furthering the PR strategy in your cannabis company to help the users normalize adult-use and reduce the stigma. Rich will share with us his proven PR wins and his experience with high-level media coverage.

travis Crane speaker cannabis marketing masters
Session #13

Navigating the Waters of Advertising in the Cannabis Industry

Travis from Cultivate Colorado will take you on a trip of marketing successfully in the Cannabis industry. He will dive deeper in How traditional marketing techniques worked, together with how non-traditional marketing techniques worked by evaluating the cost-effectiveness of cannabis marketing.

Colton Flourish Software
Session #14

Leveraging Technology and Automation in Sales and Marketing

Colton the CEO of Flourish software will take us on a trip of understanding how to leverage technology and automation in order to make the most out of your sales and marketing efforts.

gianna the cannabis marketing masters speaker
Session #15

Closing the Loop from Marketing to Sales

Gianna from Happy Cabbage will help you understand how to identify prospecting channels, penetrate those channels and making the right choice of your model of communications. We will look though the lеns of B2B (your approach) versus B2C (your customer’s approach).
Session #16

How to Market in the B2G and B2B Spaces

Kevin from the Cannabis School of Cleveland will unwrap the secrets of how they are marketing their company to governmental agencies and private companies. Also how the Cannabis School of Cleveland product will enhance the business they serve.

Who is the Marketing Masters Summit​ for?




Cannabis Business



Meet the Cannabis Summit Speakers

chip baker speaker cannabis marketing masters

Chip Baker

The Real Dirt Podcast

Chip is an early pioneer of the cultivation industry. Chip has an innate horticultural knowledge that fostered his ideas about developing ancillary businesses to support the new booming industry. With 30 years in the industry Chip has become a leader in business development, composting, soil development and cultivation technology applications, and has advised people all over the world about cannabis. Chip is a multi-state operator with seven licenses in three states.

Brad Bogus

Dama Financial

Brad has 15 years of leadership experience in companies ranging from cannabis software and media to marketing agencies to eSports gaming. He is currently VP of Marketing & Sales Operations at Dama Financial. Brad is also an artist, musician, actor and punk rocker trying to make time for all the things.
brian chaplin speaker cannabis marketing masters

Brian Chaplin

Medicine Box Wellness

Brian Chaplin is a former underground cannabis cultivator. 12- step member.  National wellness brand entrepreneur. Plant medicine advocate. Brain executes in several manifest missions as the Chief Creative Officer of Medicine Box.

Tara Coomans

Avaans PR

As an award-winning, 20+ year veteran of communications, Tara Coomans is CEO and founder of Avaans PR where she leads remote team offices in New York, Denver, and Los Angeles. Avaans PR is the single banner culmination of Coomans’ multiple agencies, including Primo PR which established itself in 2015 specifically for the cannabis industry.
travis Crane speaker cannabis marketing masters

Travis Crane

Cultivate Colorado

Travis Crane has been writing about the cannabis industry since 2013. He graduated from James Madison University with a BA in Writing, Rhetoric and Technical Communication, which he used to translate into a career in marketing within the cannabis space.

Rich DiGregorio


Rich DiGregorio has more than 10 years experience in advertising and digital marketing with a focus on marketing analytics and sales strategy. Prior to joining NisonCo, Rich helped secure millions in revenue for a number of ad tech companies and developed high-level relationships with agencies serving brands like Sprint, Unilever, P&G, Kraft and more.

Bruce Eckfeldt

Eckfeldt & Associates

Bruce is a coach and thought leader on business strategy and growth. Originally an architect, he transitioned to software development and founded a lean/agile technology firm in NYC. Today, he uses his experience as an entrepreneur and Inc 500 CEO to help companies scale more quickly with less drama.
gianna the cannabis marketing masters speaker

Gianna Gard

Happy Cabbage

Focused on branding, design, and web development, Gianna comes from a strong background in equity investment, marketing, and product design. She is currently a Masters student at ENSCI Les Ateliers in Paris, France.

Kevin Greene

Cleveland School of Cannabis

Kevin Greene is a father, mentor, compassionate community member and successful entrepreneur. With ownership of two successful startups-Faces International, and the Cleveland School of Cannabis – he has years of experience developing successful teams.

Colton Flourish Software

Colton Griffin

Flourish Software

Colton is CEO of Flourish Software, a leading supply chain management and seed to sale tracking software solution for the cannabis, CBD, and hemp verticals. Colton’s career and expertise are at the intersection of supply chain operations, enterprise software, and analytics. He graduated from the University of Tennessee, Knoxville with a BS in Industrial Engineering. 

Lindsey Griffith


Lindsey Griffith is the Creative Content Specialist at ThrivePOP, a West Michigan based Digital Marketing Agency. As a copywriter, Lindsey has experience in creating and implementing content across several digital platforms including podcasts, webinars, blogs, and social media profiles. During her cannabis career, she has worked with several cannabis manufacturers on search engine optimization through blogging to drive traffic to their website and assist in organic social strategies to gain new followers. Lindsey received her Bachelor’s Degree in Marketing from Grand Valley State University and her work has been published across several cannabis industry platforms.
tyler speaker cannabis marketing masters

Tyler Horvath

Marijuana SEO

Tyler Horvath is an entrepreneur, King of SEO™, and CEO of Marijuana SEO. With over 15 years of experience in digital marketing,  Tyler’s SEO passion has grown into the cannabis industry where he helps cannabis companies get more customers online.


antonio javiniar speaker cannabis marketing masters

Antonio Javiniar


Antonio is a Creative and Digital Marketing Strategist who is the Head of Marketing at WebJoint. He is a graduate of the University of California, LA (UCLA). His passion for cannabis stems from his desire to elevate the standard for marketing in the industry and innate desire to innovate through technology and creativity.

Amy Larson speaker cannabis marketing masters

Amy Larson


Amy is the VP of Marketing & PR at Simplifya, the cannabis industry’s leading operational and regulatory compliance software platform. Prior to pivoting to cannabis in 2016, Amy spent 15+ years working in marketing for the consumer, tourism, retail, and real estate industries. She currently serves as the Chair of NCIA’s Marketing & Advertising Committee.

Tyrone Russell speaker cannabis marketing masters

Tyrone Russell

Cleveland School of Cannabis

Tyrone Russell is an entrepreneur, motivational speaker, community advocate, and award-winning higher education professional. A graduate from Colgate University Tyrone holds a Master’s in Counseling and College Student Personnel from Shippensburg University.

andrew watson speaker cannabis marketing masters

Andrew Watson

Happy Cabbage

Andrew comes from an extensive background in analytics and economics. His past experiences include directing finance analytics teams at Salesforce and One Medical supporting billion-dollar P&Ls. He brings a breadth of expertise and knowledge in statistical programming and financial management.